Stationmaster talk about how does individual website commercialize operation


in many commercial websites China but more or personal website is the website but you have to profit, how to make personal website business, is worth pondering, if a site does not have commercial value, it is impossible to. The value of a website is mainly embodied in the following three aspects:

scale (quantity): the website must have a certain scale, including a certain amount of content (page number), or a certain amount of users, or a certain amount of questions.

originality (quality): "people without me, people have my new, people, new, I am fine" – and others are different, this is a new site of the key.

the profit (visible profit model): survival, is the primary purpose of the website; website profit, is the premise of survival; third of them is particularly important, in the past, sites are only one-sided pursuit of visits, ignore the most fundamental question of "survival", so too much bubble. How to turn the attention of the eye into value is the biggest challenge for the existing commercial websites. When personal websites are commercialized, it is unavoidable to face the severe test.

personal website how to commercial website transformation, first of all, to make clear personal website and commercial website difference, make full preparation:

content: in this Internet filled Copy&, Paste, personal websites don’t have to consider too much copyright issues, and commercial websites have to be careful.

Technology: commercial websites need more technical support, system maintenance and programming.

teams: business websites need a more complete portfolio of people: Leadership + Management + Finance + technology + Design + editing + market rather than personal heroism like personal websites.

Management: efficient and standardized, is the commercial website must be management mode, small workshop type of loose management mode will lead to failure.


shares: This is often a bane of transformation of personal website to commercial websites, often with the part is for the distribution of shares; personal website is more ideal and satisfaction by promoting, and thus will not have a conflict of interest.

the money: most of the above, such as solving the copyright problem, technical personnel hired a higher level and production personnel, market promotion, all need to have enough financial backing.

is no longer like a personal website that Xiaodaxiaonao then changed to not essential; to develop the business plan:

Market Research: understand the market situation of the whole industry, such as the distribution of users and the trend of market development, etc.. You can do some questionnaires on your own and turn to the market research company when necessary.

competitor survey: identify your potential race

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