With the presentation “Apoxyomenos on the island of vitality on February 16, 2018 in Trieste, the destination offer of the island of Lošinj was successfully presented, with an emphasis on underwater archeology and the Lošinj ambassador – Apoxyomenos.After the presentation “Apoxyomenos on the island of vitality” and the reception “Apoxyomenos gastronomic story”, visitors visited the most important maritime exhibition “Sea of closeness – underwater archeology tells the history of the Adriatic” where the island of vitality presented its selective forms of tourism and underwater archeology. it was precisely Apoxyomenos. Among almost a thousand finds from underwater locations presented at the exhibition, 304 were borrowed from Croatian institutions, and the Lošinj, ancient bronze statue of the athlete Apoxyomenos also found its place.”Lošinj is a beautiful place, and Trieste and Lošinj have a historical connection as well as numerous possibilities. It is necessary to work on these opportunities, new connections and cooperation that will lead to even stronger synergy between the two cities. Because why wouldn’t guests from Trieste stop by Lošinj for a trip, and also guests from Lošinj had the opportunity to visit Trieste for one day ” said Maurizio Bucci, Head of Tourism, Economy and European Projects of the City of TriesteThe presentation “Apoxyomenos on the Island of Vitality” was organized by the City of Mali Lošinj, the Tourist Board of Mali Lošinj and the Consulate General of the Republic of Croatia in Trieste, the Croatian National Tourist Board in Italy and the Croatian Chamber of Commerce. “Today’s presentation is another confirmation of the intensive, meaningful and friendly relations between Italy and Croatia, which are manifested through cooperation in all areas. We are witnessing an increasingly intensive development of this cooperation with the FVG Region (Friuli Venezia Giulia), which recognizes the importance of good neighborly relations and the potential they provide for strengthening cooperation, especially in the economy and culture. Good neighborliness, dialogue, togetherness and solidarity is what should guide us in our mutual relations, and our common Adriatic Sea has always connected us forever.k, Consul Consul General of the Republic of Croatia in Trieste Nevenka Grdinić.After the presentation, all participants and visitors got to know a part of the Lošinj gastronomic offer at the reception “Apoxyomenos’ gastronomic story” at the Savoia Excelsior Palace Hotel. The author of the cookbook “Apoxyomenos’ gastronomic story”, Adriano Nikolić from Lošinj, spoke about the specialties prepared from foods that were used in antiquity and their method of preparation.Ana Kučić, Mayor of Mali Lošinj: Lošinj is not just the sun and the seaThe Mayor of Mali Lošinj, Ana Kučić, thanked the hosts for a great opportunity and the opportunity to present the destination, ie gastro and cultural offer, as well as the underwater archeology of the island of Lošinj in Italy, one of the most eminent tourist markets.Lošinj is not only the sun and the sea, we have an excellent offer, accommodation capacities of 4 * and 5 *, rich history, heritage, exceptional archeological sites, Apoxyomenos, good transport links, mild climate, tradition of health tourism for more than 125 years. We strive to preserve all this through sustainable management and care for the environment, but at the same time to develop and improve it in an innovative way. Educational programs, stimulation of human capital development, arranged communal infrastructure, spatial plans that take care of the preservation of space and high quality of service are our trump cards and base for the development of Lošinj in the future ” said Mayor Kucic.Mali Lošinj wisely and skillfully uses its biggest tourist attraction to promote the entire islandThis is a great example of how to make a quality promotion where one “symbol”, “landmark” ie the brand that pulls the whole story, in this case the story of Apoxyomenos, used for the entire tourist presentation of the island of Losinj through indigenous gastronomy, cultural heritage, health tourism, underwater archeology, and all other tourist products, which are not based only on the sun and the sea.This and similar presentation where Apoxyomenos is used as a “bait” and the main star, and behind it the entire tourist offer is not organized for the first time, on the contrary, Mali Lošinj skillfully and smartly travels Europe through various target markets and presentations that will certainly be short-term. pay off and generate more and more tourist traffic in the pre- and post-season. The tourist year is being built step by step, but strategically and planned, and Mali Lošinj makes excellent use of its advantage and biggest attraction and adds added value to it.Also, Mali Lošinj develops other tourist products, such as cycling tourism. Thus, from 21 to 22 April 2018, on the 1,8 km long trails and lookouts of the island of vitality, about three hundred participants will compete in the extreme downhill cycling race World Cup 2018 – Downhill Lošinj. In Mali Lošinj, they could have stayed within the local framework, ie within the framework of the museum itself, but that would certainly not pay off in the long run. We need to tell the stories of our story, present and package them wisely and give them new added value, so that in the end we canA lot of activities for the general public go under the radar, but do not be surprised when in a few years Mali Lošinj or similar tourist destinations that are building their future step by step, and not waiting for the Ministry or CNTB, talk about the tourist year, not the tourist season. Nothing is accidental, including the tourist success, like Zagreb, which has been communicating on the eastern market for ten years, and so is Mali Lošinj.Related news:TZ MALOG LOŠINJA LAUNCHED A PROMOTIONAL CAMPAIGN “1 VISIT IS WORTH 1000 PICTURES”.THE WORLD CUP IN DOWNHILL ON LOŠINJ IS AN IDEAL OPPORTUNITY FOR THE PROMOTION OF THE ENTIRE KVARNER REGION AS A BIKE FRIENDLY DESTINATION
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